Everyone’s a Little Bit Creative

In the ad world, I hear it all the time from our clients. It’s the most excessive and misused phrase and it’s said repeatedly. What is this phrase that boggles my mind? “I’m not creative.” Yep, that’s right. What I hear most from clients is the declaration that they’re not creative and we’re the only possible ones who can be. True, it’s our middle name, but creativity is broad and far-reaching. So I have a dirty little secret to share with you: EVERYONE IS CREATIVE. And don’t think for one minute that me encouraging you to admit your newly, rediscovered talent will suddenly put me and my team out of a job. It’s in everyone’s best interest that you realize something you’ve had all along. Creativity opens your mind and heart.

Life is a great big canvas, and you should throw all the paint on it you can. –Danny Kaye

I’ve never met a single person that isn’t creative. Sure, our team here may have creative ideas, creative designs and creative last names – ahem… McCool! But each and every one of you is creative. For example, the HR recruiter down the halls makes the most beautiful and delicious cupcakes, the MBM® consultant next door teaches yoga, the INVISTA systems analyst sings like a bird in the church praise team and the receptionist over on the 3rd floor paints and has had her artwork in the White House.

Creativity has no limits. It has no rules. There are no boxes you have to color inside. There are no specific colors you have to use, language you have to speak or uniform you have to wear. It lives in you. Have you ever read a poem, sang a song, crocheted a scarf or baked a cake? If you live and breathe, you are creative. Give yourself some credit for being a member of this beautiful, creative world. Then give yourself permission to create. Here are some easy things you can do to explore and unleash your creative side.

1) Go for a walk – OBSERVE. What do you see? What do you smell? Where does your mind wander? Look at something for longer than 5 seconds. How does it reveal itself to you?
2) READ. Ah, the lost art of reading something that is more than 140 characters! Think about the setting, the characters and the background. Lose yourself for a moment and just enjoy the journey you’re being handed.
3) WRITE. With a pen and a piece of paper. Not a keyboard or tablet. Jot down what you did today, what you wished you had done, what you want to tell your family. Or even just write down your grocery list. Then, doodle on it.
4) REMEMBER. What did you do when you were a kid for fun? Did you draw, run, dance, bike, paint, color, sing or play? We all did something. Try one of those things again. It’s okay, really. I won’t tell anyone or post your sweet moves on YouTube.

The most important thing about the creative process is to enjoy it. Have fun. Go ahead. I GIVE YOU PERMISSION TO BE CREATIVE!





As the marketing director for KCG, Terri McCool is basically to blame for all the “goings-on” around here. From marketing strategy to brand development, Terri’s vision has propelled KCG to new heights. With more than 20 years of experience in marketing and advertising, Terri stays on top of the latest in the ad world by reading everything she can get her hands on and collaborating with her great team. When not at the office, her two teenagers keep her pretty busy. You can find her most days at a sporting event cheering on her son or starting a redecorating project at home.