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Flint Hills Resources

“Every Kernel Counts” Campaign

(Microsite, print ads, brochure and traveling display)

When farmers across America harvest their crops, they get one chance to make the most from all of their hard work. Flint Hills Resources is buying millions of bushels of corn each year to help maximize that potential.

KCG produced an “Every Kernel Counts” campaign to educate the general public about the many ways that FHR converts corn into greater possibilities. It includes insight about how the company is creating ethanol, distillers grains, and resources for other everyday products. The messaging also highlights what this means for improving job growth and community support.

  • Every Kernel Counts -
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