With numerous open roles available and low brand awareness, Koch Industries looked to create its first national media campaign.
After competing with multiple national advertising agencies, Koch Creative Group was chosen to create and produce a campaign to include television commercials, print and digital ads, human-interest articles, social media and other marketing promotions.
Since 2015, KCG has created six television ads featuring Koch employees and innovations that have been shown across the country. This includes employee profiles of people like Manny Singh, President of Technology for Koch Membrane Systems, who is trying to solve the global water crisis, and John Kruse, Research Agronomist for Koch Industries, who works to feed a growing planet where so many already go hungry. Along with the commercials, countless digital ads and strategic social media promotions, KCG has also written and produced dozens of pieces for KochStories.com where you get a personal and focused look at achievements – through the lens of the men and women who make them possible.