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INVISTA

LYCRA HyFit fiber Campaign

(Website, print)

LYCRA HyFit fiber is the go-to ingredient for comfort and flexibility in diapers and other personal hygiene products.

Realizing who would most benefit from the use of LYCRA HyFit fiber, KCG delivered a campaign that cut through the clutter with busy, wiggly little babies.

Using cut-paper artwork and handcrafted environments, we told the LYCRA HyFit fiber story through print and digital means.

  • HyFit Website - www.hyfit.invista.com
  • Honest Agriculture Website - www.honestag.com
  • HyFit Website - www.hyfit.invista.com
  • HyFit Website - www.hyfit.invista.com
  • Honest Agriculture Website - www.honestag.com
  • HyFit Website - www.hyfit.invista.com
  • Honest Agriculture Website - www.honestag.com
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