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lululemon athletica® & LYCRA® fiber Partnership Video

What makes up the fiber of your being? Well, KCG traveled all the way to the village of Maydown, Northern Ireland to find out in this informative, five-minute video for lululemon garments featuring LYCRA® fiber.

Hosted by Rebecca Pacheco, a respected yoga instructor, writer and lululemon brand ambassador, we captured the inner-workings of the LYCRA® brand facility. With Rebecca’s help, we explored how the fiber is made, how it’s tested for fit and shape, and why it’s such a key partner of the lululemon brand.

  • Lululemon
  • Lululemon
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