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Sparkle® Paper Towels National Advertising

(TV, print, FSI, support)

When Sparkle® paper towels wanted to do national advertising for the first time in years, KCG delivered with a magical idea. Literally.

Working closely with the Sparkle® brand team at Georgia-Pacific, we created a lively and spirited character named Kerri the Sparkle Fairy.

Appearing on TV, in magazines, and incorporated into Web banners, the quirky and helpful Kerri appeared to offer "the bright way to clean."

  • Sparkle Paper Towels
  • Sparkle Paper Towels
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